Hello! I’m Chelsi, the Founder of Cruz VA Support.
I’m a highly organised and experienced Executive Assistant turned Virtual Assistant (VA) with a passion for making busy people’s lives easier.
Over the last 12 years, I’ve worked across financial services, investment platforms, high-growth technology businesses and scale-ups, partnering with founders, CEOs, COOs and senior leadership teams.
During that time, I’ve seen how quickly inboxes fill up, diaries become back-to-back (or worse, overlap!) and important tasks get pushed aside. Before you know it, you’re reacting to the day rather than being in control of it, with little time to prepare, think strategically or even grab a quick lunch.
That’s where I come in.
I provide experienced, dependable support behind the scenes that keeps everything moving. From complex diary management and international travel to board preparation, projects and personal support, I take care of the details so you can focus on what really needs your attention.
Cruz VA Support was created for founders, CEOs, busy senior professionals and private clients with one simple purpose: to make your life easier.
My approach
Executive support isn't just about completing tasks - it's about understanding your priorities, anticipating needs, and protecting what matters most: your time.
1. Anticipate, don’t wait
I handle what needs attention before you have to ask.
Competing diary commitments?
A stalled email thread?
An upcoming deadline?
I'm on it.
2. Guard your focus
Not every request deserves your attention right now… or ever.
I help filter the noise, prioritise what matters and keep the day moving, so you can focus on the work and decisions that genuinely need you.
3. Know your business
Good support starts with understanding you.
I learn your priorities, your preferences, the people around you and how you like things done.
That allows me to anticipate what you need and support you in a way that feels seamless.
4. Peace of mind
Out of your head, into mine.
The follow-ups are handled.
The details are organised.
The things that could easily be forgotten are being taken care of.
Leaving you with the headspace to focus on the things only you can do.